What a wood can do? Solutions of the Finnish bioeconomy on show at the European Parliament

From the 5 to 8 September, the New Wood initiative is organising an exhibition entitled ‘What wood can do?’, which presents wood-based innovations that respond to global challenges changing our everyday life. The exhibition will display more than 50 Finnish wood-based bioeconomy innovations. Demand for products manufactured using renewable raw material is improving as the bio- and circular economy gain more importance.

The exhibition showcases more than 50 wood-based solutions for the needs of packaging, hygiene, health care, construction-, textile-, chemical and pharmaceutical industries. Material solutions from altogether 20 different actors will be presented.

“The wood-based bioeconomy is already offering products and solutions to mitigate climate change, among other things. The purpose of this exhibition is to highlight in a diverse way solutions based on renewable raw material, which will help us to adapt to global changes,” says MEP Henna Virkkunen (National Coalition Party) who is hosting the exhibition.

According to Ms Virkkunen, the aim of the exhibition is to increase confidence in the diverse and resource efficient use of wood as a raw material particularly amongst European decision-makers.

“It feels natural to tell about possibilities for the sustainable use of wood as part of the bio- and circular economies together with the New Wood initiative. The group represents a diverse range of actors from those engaged in R&D activity for wood processing to companies manufacturing global consumer products. We will also talk about the Finnish sustainable forest economy and possibilities to replace non-renewable materials”, Virkkunen proceeds.

“We have strong confidence and belief in the success of wood-based products on global markets. They facilitate the change from a fossil-fuel economy to bio- and circular economies. We hope that the exhibition will encourage decision-makers to support the use and further development of wood-based innovations,” says Eveliina Pokela, curator of the exhibition.

Entry to the exhibition will be by invitation only and the opening ceremony will be on 5 September 2017 at 6 p.m. opened by Jyrki Katainen, Vice President of the European Commission.

Comprising more than 20 Finnish organisations, Uusi puu-New Wood is a community that promotes wood-based bioeconomy and provides information about the significance of wood-based products to societal influencers and political decision makers.